Thursday, February 20, 2014

1953 A Peak Within A Fashion Shoot

I came across an auction for a set of slide negatives on ebay and thought it would be interesting to develop them.  The photographer appears to have been a fashion type of photographer.  In these sets of images, we see a model in a wonderful gingham bell sleeve dress accented with flower motifs and also has this with a wonderful black cartwheel hat.  She has a certain period look about her with the full dark brow and black liner.  She is modeling some of the lipstick from an ad campaign for Micheh lipsticks. This is an interesting name and I tried to find out more information about it but was unable to.  So, how do I know that this is 1953?  Well, there is a Flair book from 1953 near the artist.   The thing I also like about this set of negatives is that it looks like it tells a story.  You can quite image that maybe the young ad designer might be interested in this beautiful fashion model.  Maybe they went out for a few drinks after the shoot?    She has a playful wit about her.  It is rare to see multi-shot images so I thought I would take this opportunity to share them all with you.   Can you also imagine what the colors in this photograph might have been like, if they'd used Kodachrome?   Imagine all the different colors in the lipsticks.   I would have also loved to find the final version of this ad campaign that the artist has a ruff draft of at his drafting table.

I'm not sure why blogger changes the tint of the photographs upon upload but these more closely resemble the next set of images in color scheme.

I did a little touch up in Photoshop of some of these images as they had some scratches on them.

Here is a before and after of the first image after I went into Photoshop and made some adjustments for scratches.

The thing that is great about these negatives is that I can delve into the details of the scene and have still a lot of clarity.

Hmm, which lipstick shall I choose?

She has a great smile and consider how many people really had such nice teeth back then like this.

Now, if you are like me you are also greatly admiring this dress she is wearing.

Here is a pattern that has some of the characteristics..

If any of you do decide to make this pattern, please let me know.

Shall I throw a Lilli Ann suit with bell sleeves into the mix from around the same time period?


  1. What a fascinating find! And those sleeves really are adorable.

  2. How lovely! She's very beautiful and her dress is wonderful.

  3. A great find, I love things like this, it's like being a detective! P x

  4. Terrific detective job with these slides, sweet Joanna. I just love how you studied them to find clues to their potential age. I'm also very impressed by how well the negatives have held up over the years, as well as the great retouching job you did in PS. What a special, enjoyable find and treasure to add to your vintage image library.

    ♥ Jessica

  5. Thank you ladies, I very much enjoyed looking at all the details in these negatives.

  6. The model is so cute! Love her outfit and demeanour.

  7. WOW!! These are great!! Thank you for sharing them!
    ~xoxo, CoriLynn

  8. These are lovely, thanks for showing us them.